Marketing (n. m.) :
Anglicisme, de l’anglais to market, « commercialiser »
STRATEGIE PERMETTANT DE VALORISER LA RELATION ENTRE DES CLIENTS D’UNE PART ET UN PRODUIT OU SERVICE DE L’AUTRE
nOTRE VISION :
lES MARQUES doivent CREER DE LA VALEUR GRACE A UN EQUILIBRE EMOTION VS EFFICACITE
NOTRE UNIQUE SELLING PROPOSITION
nous sommes des developpeurs de “love brand” mais efficaces et mesurables
MISTER GARDEN, TEDIBER, M&M’s, LACOSTE,..
NOS RAISONS D’Y CROIRE : NOS 3 R
REALISATIONS
Make TEDIBER the most desirable brand of the market
Writing and deployment of a new brand platform including new TV copy, new Ecom website, new retail concept
Full restaging of Tediber.com incl new UX/UI, new brand identity including graphism & photographic direction
Professionalization of the marketing approach to build an efficient branding strategy
Make MARS WRIGLEY #1 on Gum
Gum 2022 Turnaround on Freedent, Airwaves, Hubba Bubba. #1 Marketing plan design & implementation
Transform MARS WRIGLEY Media Strategy
Transform media all brands (M&M’s, Snickers…) New ways of working, digitalization, addressable targeting strategy
Make MARS WRIGLEY ice cream profitable again
Ice Cream margin turnaround in 2021 with design & implementation of a renovation program.
Design & implement the LACOSTE marketing coordination worldwide
Increase the marketing efficiency and the global brand coherence through marketing & media plans set up
RESULTATS
TEDIBER RESULTS
IPSOS 2024 +3pts ToM From #8 to #3 most emotional brand GOOGLE +40% brand queries S1 24 vs ly
+2000 new pictures, +200 Figma setup : full website coming October 24
New IPSOS brand methodology implementation, New agencies tender for media / RP / brand agencies
MARS WRIGLEY RESULTS
From -5% to +14% Sales growth. From #2 SOM to #1 / #1 Penetration growth / #1 gum among -35yo
From 90% TV investments to 60%/40% TV/Digital. 1st partnership with a TOP5 influencer in France
New recipe, new product weight, new packaging & customer selling story to deliver +2,5m€ margin
LACOSTE RESULTS
Results: New brand platform implemented in +20 countries. Double digit growth global sales value
RECOMMANDATIONS
TEDIBER
Julien Sylvain CEO & Cofounder
Juan Pablo Naranjo Creative Director & Cofounder
MARS WRIGLEY
Lionel Trapet DG Internationla Beer Beverages Ex Marketing Director MW
Emilie Bouthier DG Lipton Teas & Infusion Ex Marketing Head MW
LACOSTE
Amandine Morel EVP Brand
Comment passer du “pourquoi” au “comment” ?
decouvrez nos 5 regles d’or d’execution
Contactez-nous.
guillaume.frayce@marketingadvisory.fr
0689514665
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